CLIENT Linfair Entertainment Beijing
SCOPE Master planning show deign into existing mall
PROJECT Integrated On Line and Off Line Mall
LOCATION Changsha, China
SUMMARY The Malls around the world are having hard time to be sustainable as the online shopping is growing very fast. The Nextep team's task was to work with the Linfair team and create an entertainment master plan that encompasses new experiences in shopping. We bridged online and offline shopping by creating new ways for foot traffic that fully immersed with online shopping within the existing mall.