CLIENT Think Well Design and Production

RESPONSIBILITY Conceptual Designer

PROJECT JURASSIC PARK

LOCATION Tokyo, Japan Touring

STATUS Completed in 2004

PROJECT SUMMARY

The Jurassic Park Institute Tour makes effective use of a well-known brand in an “edutainment” context, adds in excellent design and concept, and raises the bar of dramatic/experiential presentation far beyond what is normally seen in a museum or most theme parks. Additionally this exhibit is all the more impressive because it was achieved in a temporary, moveable facility. The Jurassic Park Institute Tour is a touring exhibit of over 50, 000 square feet that combines life-size animatronic dinosaurs, live performers, multimedia, and environmental settings. These locations-ranging from jungle to laboratory-present a totally immersive “edutainment” experience that leverages public interest in the Jurassic Park brand to engage and educate visitors.

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